PDF Ebook The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century, by Thomas L. Friedman

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The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century, by Thomas L. Friedman

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Amazon.com Review

Updated Edition: Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim in The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to. What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.) Friedman has embraced this flat world in his own work, continuing to report on his story after his book's release and releasing an unprecedented hardcover update of the book a year later with 100 pages of revised and expanded material. What's changed in a year? Some of the sections that opened eyes in the first edition--on China and India, for example, and the global supply chain--are largely unaltered. Instead, Friedman has more to say about what he now calls "uploading," the direct-from-the-bottom creation of culture, knowledge, and innovation through blogging, podcasts, and open-source software. And in response to the pleas of many of his readers about how to survive the new flat world, he makes specific recommendations about the technical and creative training he thinks will be required to compete in the "New Middle" class. As before, Friedman tells his story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns know well, and he holds to a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. A year later, one can sense his rising impatience that our popular culture, and our political leaders, are not helping us keep pace. --Tom Nissley Where Were You When the World Went Flat? Thomas L. Friedman's reporter's curiosity and his ability to recognize the patterns behind the most complex global developments have made him one of the most entertaining and authoritative sources for information about the wider world we live in, both as the foreign affairs columnist for the New York Times and as the author of landmark books like From Beirut to Jerusalem and The Lexus and the Olive Tree. They also make him an endlessly fascinating conversation partner, and we've now had the chance to talk to him about The World Is Flat twice. Read our original interview with him following the publication of the first edition of The World Is Flat to learn why there's almost no one from Washington, D.C., listed in the index of a book about the global economy, and what his one-plank platform for president would be. (Hint: his bumper stickers would say, "Can You Hear Me Now?") And now you can listen to our second interview, in which he talks about the updates he's made in "The World Is Flat 2.0," including his response to parents who said to him, "Great, Mr. Friedman, I'm glad you told us the world is flat. Now what do I tell my kids?" The Essential Tom Friedman From Beirut to Jerusalem The Lexus and the Olive Tree Longitudes and Attitudes More on Globalization and Development China, Inc. by Ted Fishman Three Billion New Capitalists by Clyde Prestowitz The End of Poverty by Jeffrey Sachs Globalization and Its Discontents by Joseph Stiglitz The Travels of a T-Shirt in the Global Economy by Pietra Rivoli The Mystery of Capital by Hernando de Soto

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From the Back Cover

"One mark of a great book is that it makes you see things in a new way, and Mr. Friedman certainly succeeds in that goal," the Nobel laureate Joseph E. Stiglitz wrote in The New York Times, reviewing The World Is Flat in 2005. For this updated and expanded edition, Friedman has seen his own book in a new way, bringing fresh stories and insights to help us understand the flattening of the world. New material includes:• The reasons why the flattening of the world "will be seen in time as one of those fundamental shifts or inflection points, like Gutenberg's invention of the printing press, the rise of the nation-state, or the Industrial Revolution"• An explanation of "uploading" as one of the ten forces that are flattening the world, as blogging, open-source software, pooled knowledge projects like Wikipedia, and podcasting enable individuals to bring their experiences and opinions to the whole world • A mapping of the New Middle--the places and spaces in the flat world where middle-class jobs will be found--and portraits of the character types who will find success as New Middlers •An account of the qualities American parents and teachers need to cultivate in young people so that they will be able to thrive in the flat world •A call for a government-led "geo-green" strategy to preserve the environment and natural resources•An account of the "globalization of the local": how the flattening of the world is actually strengthening local and regional identities rather than homogenizing the world

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Product details

Hardcover: 616 pages

Publisher: Farrar, Straus and Giroux; Expanded and Updated edition (April 18, 2006)

Language: English

ISBN-10: 0374292795

ISBN-13: 978-0374292799

Product Dimensions:

6.2 x 1.6 x 9.2 inches

Shipping Weight: 2.2 pounds (View shipping rates and policies)

Average Customer Review:

4.0 out of 5 stars

1,598 customer reviews

Amazon Best Sellers Rank:

#344,982 in Books (See Top 100 in Books)

The content of the book (the quotes occupy one third of the content!) can be summarized in a few sentences. 1) Computer technologies, automation, and especially the Internet have opened up new opportunities for everyone. We can be rich, we can work together. 2) Free trade and capitalism is the best solution to all the problems of the world. 3) America needs a better system of education. And that's it.The World is Flat seethes from the excess of demagogy, which makes the author a great candidate for a politician. The content of the book is painfully outdated. Author instead focus on the mechanisms that shape the beginning of the twenty-first century, persistently presents case studies.Conclusion; if someone wants to scramble through for more than 600 pages to find some valuable comments and bon mots, then I wish you good luck and a lot of patience.

“Yes, the consumer in us wants Wal-Mart prices, with all the fat gone. But the employee in us wants a little fat left on the bone, the way Costco does it, so that it can offer health care to almost all its employee, rather than just less than half of them, as Wal-Mart does. But the shareholder in us wants Wal-Mart’s profit margins, not Costco’s. Yet the citizen in us wants Costco’s benefits, rather than Wal-Mart’s, because the different ultimately may have to be paid for by society.”The world has changed and it continues to change and not in the notable, transforming ways history has seen before. Governments are not being toppled. Political revolutions are not exploding. But the power is shifting, it is shifting the people.With the rapid rise of consumer technology, more people are connected than ever before. The world has become much smaller, or as Thomas L. Friedman says, “The world is flat.”Consumers do not have to rely on the restricted knowledge of real estate agents to find the perfect home, as countless internet sites can show you the entire market. No longer do we have to drive from car lot to car lot to find a great deal on a used car. And no longer do you have to throw on a suit and walk up and down an office building looking for a job. The information has come to the people and the people have changed the game.Now small companies with little or no capital can become a global player over night. Established companies have learned to adapt and quickly.The World is Flat by Thomas L. Friedman is a very interesting read on the changing times. The latest edition of this book was written in 2007, right before the start of the great recession, so it would be interesting to see if Friedman’s thoughts were changed by this major market malfunction.This book is good but a little long. Friedman includes a lot of interviews and anecdotes, however his stories do not have the power or sharpness of Malcolm Gladwell or the Freakonomics authors.

When this book came out in 2005, it provided many Americans with their first exposure to globalization. It is ironic that the USA has been the dominant player in world affairs since World War II -- political, economic, social, cultural -- but a large portion of the American population was unaware of the centrality of its global role until very recently. Friedman's work has helped them to get a stronger grasp of the forces of globalization, first in his book The Lexus and the Olive Tree, then in The World Is Flat.The idea of a world-beyond-nation-state was articulated ten years before Friedman by Kenichi Ohmae in his best-selling 1995 book, The Borderless World. In a sense, Friedman's work can be viewed as an update of Ohmae's because of its focus on recent technological advances in telecommunications, the Internet, computers, and transportation -- technologies that were relatively underdeveloped in 1995.One problem with Friedman's book is captured in its subtitle: "A Brief History of the Twenty-first Century." Considering that the book was written at the outset of the twenty-first century, this is a pretty arrogant statement. It implies a measure of omniscience in Friedman's outlook. He is predicting how the world will work in the twenty-first century. It turns out that his predictions are largely wrong, because even as the first edition of The World is Flat was coming off the press, the groundwork was being laid for the worst global economic crisis since the Great Depression. Even as Friedman was praising Carly Fiorina as the "poster girl" of flat world managers, she was on her way out as CEO of Hewlett-Packard. The economic crisis of 2007-2009 demonstrated that as soon as societies face economic downturns, they circle the wagons and reject the openness that Friedman portrays as inevitable. It is interesting that since writing The World Is Flat, Friedman has turned his attention to other arenas: the need for a green revolution (2008) and the decline of the USA (2011). He isn't preaching the virtues of globalization.In order to understand what Friedman has done with The Lexus and the Olive Tree and The World is Flat, it is important to recall he is a journalist. He is NOT a sociologist or economist. While he supplies an abundance of advice on how to run a business or government in our brave new world, he himself has never been a businessman or policy maker. As a journalist, he has stood on the sidelines, picked the brains of the real players, then made a fantastic living by offering expert insights and advice.Having been pretty strong in my criticism of Friedman, I still give his book a score of 3,because in his work -- as a journalist -- he has opened the eyes of thousands of people to important forces that extend beyond what average citizens are aware of.

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