Download Writing to Be Understood: What Works and Why, by Anne Janzer

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Writing to Be Understood: What Works and Why, by Anne Janzer

Download Writing to Be Understood: What Works and Why, by Anne Janzer

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Review

"In this straightforward, practical guide from Janzer (The Writer's Process), the 'why' of her subtitle provides her book's most intriguing aspect...[H]er belief that the world needs effective communicators of challenging and multifaceted topics provides this entry into a crowded genre with an unusually compelling reason for being." - BookLife review in Publisher's Weekly "The world needs more writers who can communicate effectively, clearly, and empathically about complex topics like science and medicine. Read this book and become one of those writers." - Laura Lindenfeld, Ph.D., Director of the Alan Alda Center for Communicating Science at Stony Brook University"In today's distracted world, it's not enough to simply write well - you have to hook the reader's interest and accelerate their comprehension. Use this book to engineer a better, more effective reading experience." - Nir Eyal, author of Hooked: How to Build Habit-Forming Products

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Product details

Paperback: 226 pages

Publisher: Cuesta Park Consulting (August 7, 2018)

Language: English

ISBN-10: 0999624822

ISBN-13: 978-0999624821

Product Dimensions:

5.5 x 0.5 x 8.5 inches

Shipping Weight: 9.9 ounces (View shipping rates and policies)

Average Customer Review:

4.9 out of 5 stars

34 customer reviews

Amazon Best Sellers Rank:

#206,432 in Books (See Top 100 in Books)

As a nonfiction author and a marketer, I’ve always tried to keep my reader in the forefront of my thoughts while writing. In Writing to Be Understood, Anne Janzer makes an excellent case for really getting into the head of your audience, losing jargon and using stories to engage and inform. An excellent guide to writing with the goal of being clearly understood and to reach even those on the opposite side of the discussion. I highlighted a lot in this one so I can go back to key thoughts.

I started reading this book with the hope that I would pick up some tips for writing non-fiction. I got all the tips I had hoped for, and much more. It's a living example of writing to be understood. Janzer takes insights from natural and social science, mashes them up with insights from marketing, and adds a hefty dose of common sense, with a dash of good humor.I often read a book, particularly one that is this interesting, in one or two sittings. Here I kept willing myself to stop after each chapter, taking notes on insights that are particularly useful to my writing practice, and then thinking about her advice to writers while I was doing the dishes, taking a walk, or running errands. I suspect that I'll be returning to the book over time to give myself a refresher on the concepts and tips she shares with her readers.This book is a terrific read and a valuable resource for anyone who writes about complicated subjects (that would be most writers), and particularly for writers of non-fiction books, reports, scientific papers, academic journals and textbooks.

Writing a book about writing is one of these peculiar areas where the reader gets to evaluate immediately if the author knows what they are talking about. Luckily Anne does. This is a very theoretical book -- and I mean that in the best possible way. Its hard to see a writer not benefiting from reading the book, but I think it holds a particular benefit for experienced writers. The book asks you to ask "what am I writing, and why." The book contains all types of examples that I was completely unaware of that drive the points home. The book is unique in the way that it keeps altering the perspective of your analysis. It seems like a journey as you are pushed back and forth like a rubber band, all of it serves to make you question your assumptions. I have to say; I have never as a long time author even considered many of the concepts presented in the book. This book falls into the category of a must-read for writers.

I read this book in preparation for writing a book of my own. I've already written a book, but I know my writing could always be better.Anne is a master of communication, and really provides specific, easy-to-implement techniques that will help any writer be a better writer. I like her idea of focusing on a few key readers, and thinking about the intersection between "what I have to teach" and "what they want to learn". It can be so tempting to just focus on what I've been learning and not on the mindset of the reader. I had never thought about the idea of "empathy for the reader" but she's right--it's a really important concept. I also loved the idea that what makes you a good speaker can help you be a better writer--as someone who does both, that was a thought-provoking concept.Side note--this is the first book I've ever read that used a flush toilet as a metaphor (page 48 of 206) and it was perfect.If you want to communicate more effectively with your audience, you should buy this book. Read it in one sitting, and then review it for a few minutes each time you prepare to write. Your readers will thank you.

This book has totally helped me move forward --- I have been writing my book for the past 2 years and this has taken my writing to a whole new level ... I highly recommend this book to newbies and seasoned writers alike !!!The author obviously uses the techniques she writes about because I was totally engaged the entire time ... couldn't put it down as I felt myself learning something new on every page. Get this book and get yours written!

As B2B marketers we often struggle how to engage an audience, how to communicate complex subjects clearly and in interesting ways, how to write about abstract topics? Anne's book covers this and a lot more!I'll elaborate on just one aspect. The title and introduction are key in any writing because they draw the reader in and keep them engaged to read the rest of the article. The common advice we hear is 'make the title interesting' - huh! like we didn't know that. But Anne's approach is entirely different - it is specific enough to give you what you need but not too detailed to look highly prescriptive. For example, about titles she explains that a title must either 'spark curiosity' or 'hint at a benefit'. Now that's specific enough to actually let me frame the title but not too prescriptive to force one down a specific path.Likewise there are many other excellent suggestions that provide the framework and guidelines for overcoming the writing challenges we face as B2B marketers. The book is highly engaging and brings forth perspectives from many experts in various aspects/fields.I write and also hire people who write. From now onwards my first interview question will be "Have you read Anne Janzer's book?".Get her book, apply what you read, you will be thankful that you did.

This book is an eye-opener and should be part of the library of any inspiring authors. What I realized when reading the book that I had not done a good enough of a job to really understand the audience to ensure that it not only resonates but is also useful and people wants to spend time reading the book. Do yourself the favor and read the book, you will not be disapointted.

The book lists many suggestions and reviews somewhat relevant experiments in Psychology. Unfortunately, most of the suggestions presented in this book are quite trivial.

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Download , by Rick Steves

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, by Rick Steves

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Product details

File Size: 18763 KB

Print Length: 196 pages

Publisher: Rick Steves; 5 edition (November 21, 2017)

Publication Date: November 21, 2017

Sold by: Hachette Book Group

Language: English

ASIN: B06Y12JH5Q

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Amazon Best Sellers Rank:

#226,200 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

Rick Steves is an awesome resource for anyone who doesn't know where to start. I purchased this book for an impromptu trip to Madrid and Toldeo and could not be more grateful for having a guide to help start my planning. That said, I advise anyone who purchases this book to steer away from using it as your only travel resource.Here's what you should be wary of:- The food recommendations are not as accurate as I'd hoped. Instead of relying on this book, I'd advise searching through TripAdvisor or a similar site to read traveler reviews. Several of Steves' highlighted restaurants were rated 3 stars by people on TripAdvisor and Yelp, which is a shame when there are so many incredible places to eat in Madrid and Toledo.- Rick Steves doesn't like walking. It's so apparent that it's actually a running joke among many of my friends. If anything takes longer than 5-10 minutes to walk, he'll recommend taking a bus or a cab. Keep this in mind when using his book as a planning guide because he makes the distance seem a little more dramatic than it is in reality.- Single triangle attractions are still worth your time. Steves uses a rating system of triangles (instead of stars) to indicate which attractions deserve visits. This book in particular only has a few attractions with high ratings, which can easily make you assume there aren't great things to see in Madrid and Toledo. Don't let the triangles fool you! My boyfriend and I had a great time at the locations with 0-1 triangles.Overall, this book was well worth the money. The maps, insights, and attraction recommendations were all excellent resources as we struggled through our last minute planning. Having the physical book around while you're traveling is also wonderful, because you never know when you're going to be away from wifi. I highly recommend purchasing this book, so long as it's not your sole planning resource. :)

Good for Rick Steves style of writing and coverage of an area but a little dated and not as good as other writings, like his Barcelona Pocket Book. All black and white and no area map which saves money in production, but not as much fun or useful to use. Maps vary in quality, especially identifying landmarks and orientation. Steves needs to update this guide since these are amazing cities.

I just came back from 10 days in Spain, including Madrid and Barcelona. Considering the cost and effort of a vacation, it is worth doing your research and I bought the relevant books from Lonely Planet, Frommers and Rick Steves'. While each had points to offer, Rick Steves' guide is what I took with me every day and I used it most to plan my daily activities. I actually prefer its B&W format over the color format of the Lonely Planet books; while the color is visually nice, I found some of the white text on a colored background very hard to read. After all, these books are meant to be read and are not coffee-table art books. I also preferred the form-factor and slightly larger type face of the Steves' books over the Lonely Planet. I did use the Lonely Planet books for planning and to cross-check facts. Just as with movie or food reviews, you need to match your travel style to the reviewer and for me Steves' was best, with Lonely Planet a second. While every book comes with a map, I recommend buying a laminated and very detailed (but larger) Streetwise series map.

Overall an OK guide for a first visit to Madrid. However, a little to touristic for my taste in some of its choices to highlight. The El Escorial + Valle de los Caidos recommendation is quite sad. If you really like history, you would expend more time in el Escorial and not use the cheesy Bus-Tour combination of two sites that have absolutely no relation to each other historically or otherwise. Take the train in downtown Madrid and in 1 hour you will be in the Escorial train station. Take the local bus and in 5 minutes you will be in the town of El Escorial...and then you can decide how much time you should spend in the Escorial. From the austerity of the private lodgings of Felipe II to the stunning library that deserves some time to just look at the books that they have and if you are able to read a bit in latin (or in spanish) they have several books open that you can try to read something.Some comments about certain historical places and museums, making some easy jokes and calling propaganda to some historical inscriptions are out of place in this guide and that is why I put to this guide a 3 star even though in some aspects may be closer to a 4 star.The recommendation to visit the Sta Cruz Museum in Toledo is great, it is a fantastic place to visit and it is still for free. The sarcastic comments about how it is run...not so great....this is a fantastically preserved place in a very historic city. If you have to decide between visiting Sta Cruz or El Alcazar in Toledo. Please visit the Sta Cruz Museum, so much better choice!About Segovia...this is such an important historical place with over 2000 years of history!!...and this guide really does not take this wonderful little city seriously. This was heavily settled by the Romans who built an aqueduct that it is a very impressive and well-preserved feature of the city today. It was an important site for the Arabs during mid-medieval times. Segovia was the summer residence for the kings of Castille for centuries, it is so full of history!...and the Alcazar of Segovia absolutely deserves a visit. The military museum housed in one side of the Alcazar is a very interesting place if you like history, it is not all about weapons, it is also about development of new farming techniques, development of chemistry...etc..... Sad sad how the city of Segovia is treated as a very optional fast side trip in this guide....The cathedral is wonderful, it was built in the 16th century, but there are also other earlier important churches in the city.

This is a very good reference for planning your stay in Madrid. While you will not find a lot of detail, you will find enough to make choices and plan. You'll know generally where to go and what to see. I did not use it for specific hotels or dining. It's not really meant for that. It's more like asking a friend who's been ther what to do.

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