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Technical Blogging: Turn Your Expertise into a Remarkable Online Presence
PDF Ebook Technical Blogging: Turn Your Expertise into a Remarkable Online Presence
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About the Author
Antonio Cangiano is a Software Developer and Technical Evangelist for IBM, web entrepreneur, and serial blogger. Cangiano is constantly in demand when it comes to consulting and speaking, and is considered by many to be one of the main go-to guys within IBM for advice on blogging, social media, and technical marketing. Combined, his technical blogs have attracted millions of pageviews and tens of thousand subscribers, and currently generate a substantial side income for him. Links to his current blogs can be found on his homepage at http://antoniocangiano.com.
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Product details
Paperback: 250 pages
Publisher: Pragmatic Bookshelf; 1 edition (March 11, 2012)
Language: English
ISBN-10: 1934356883
ISBN-13: 978-1934356883
Product Dimensions:
7.5 x 0.6 x 9 inches
Shipping Weight: 15.2 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
11 customer reviews
Amazon Best Sellers Rank:
#143,604 in Books (See Top 100 in Books)
I really liked the structure of the book, starting from how to set up a blog, how to build it up and then how to create following for it. Can't wait to put all places into action, already have some of them and it is really exciting.
Inspiration and ideas for getting started. If you work in a technical field and want to advance in your career, you need to have your own blog.
- I'll begin with a starkly honest acknowledgment: Everything that I know about blogging—I mean literally everything—I learned from this amazing book.- I can't recall even a single occasion when I felt the need to consult any other book—or online resource for that matter—for advice on putting together the very best blog that I'm capable of. This book has everything covered: From selecting the theme of the blog, the style of blogging, the technical details of choosing your blogging platform, promotion, even making some money. I have to confess, though, in connection with the last point, that I write purely from my passion for sharing with others what I know, and what I continue to learn, in our protean software development industry.- Much as I said earlier, everything that I know about blogging, I learned from Technical Blogging. I can't recall even a single occasion when I felt the need to consult any other book—or online resource for that matter—for advice on putting together the very best blog that I'm capable of. This book has everything covered: From selecting the theme of the blog, the style of blogging, the technical details of choosing your blogging platform, promotion, even making some money.- In sum, and speaking a bit more to the sheer volume of actionable advice on anything and everything related to (technical) blogging, Technical Blogging simply can't be beat; the more I have read this remarkably high quality book over the past several years, the more the hunch was confirmed that my search for the finest book ever on technical blogging had come to a conclusive end!
Technical Blogging teaches you how to gain influence and earn money from your blog. It applies to any blog, but the examples are related to a programming blog, so ideal for me.In 254 pages you get a lot of useful insight, with quite some technical depth. The author has quite some experience in the field. Some tricks I did learn already from a couple of years blogging. However, there was still a lot of advice I could pick up to start improving my blog.However there are two things the author cannot provide and are thus assumed: you dedicate the necessary time and your are able to provide good content. If you have that in order, complementing it with this book can indeed make you a power blogger.... and this book covers a lot!The book covers the whole process from starting to maintaining a blog. From the analysis/ planning stage (part I) to building it plus providing remarkable content (part II), to promotion (part III), earning from your blog (part IV) and finally scaling it (part V). In all parts are a lot of useful gems to digest.Some things I especially liked:- The focus on a technical blog. This was exactly what I needed. But any blogger can benefit from this book.- The general depth of the topics covered (e.g. the SEO aspects are well addressed, understanding traffic stats, writing strategies (posting schedules, how to find ideas), the different ways to make money from your blog, etc.)- As said, the wide scope and many directly and indirectly related topics that are useful to know, some of them provided me with new insights: engaging readers, target the right social networks (for programmers hacker news, reddit and dzone) and the ways these are different, tactics for writing good content. Even productivity tips like the Pomodoro technique are explained.- Clear examples, mostly drawn from the author's blog. In fact the author is very open sharing his visitor stats and affiliate earnings.- A lot of links/ reference material.Conclusion and what's nextI highly recommend Technical Blogging to anybody that maintains or wants to start a blog. I found it an inspiring read and it will serve as a reference as I keep improving my blog.If you want to extend this to building a business from your blog you might also want to check out ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
I run a technical blog, and this book would have saved me dozens of hours when getting started. There are many tough decisions, not related to writing, that you must consider about your site:* Opinion vs. fact/tutorial based?* Niche vs. general-purpose (how general?)* How do I deal with comments?* What software should I use?and the list goes on. The problem is you'll face these problems at random intervals when getting started, when a few minutes of planning could help avoid. For example, my personal stance on comments is to allow everything, criticism included, but delete those which are simply insults / not constructive to the conversation. It's far easier to think about and take this policy now, vs. when you are riled up about a (potential) flame war. Running a blog is a lesson in building a community, and there are hundreds of decisions like this that you'll make along the way. This book is an excellent guide to navigating them, and is highly recommended.
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