Free PDF Damage Control: Why Everything You Know About Crisis Management Is Wrong
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Damage Control: Why Everything You Know About Crisis Management Is Wrong
Free PDF Damage Control: Why Everything You Know About Crisis Management Is Wrong
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Audible Audiobook
Listening Length: 5 hours and 54 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Gildan Media, LLC
Audible.com Release Date: October 18, 2007
Whispersync for Voice: Ready
Language: English, English
ASIN: B000XJNDW0
Amazon Best Sellers Rank:
Damage Control is a well written, practical book for organizations that may be faced with a crisis. The authors have done an excellent job covering the issues and providing practical solutions. The stories from the trenches of defending corporate America are very interesting, too. The only shortcoming of the book is the huge extent to which the authors have swallowed their own propaganda about how multinational corporations are persecuted at the hands of big, bad consumer activists and the media. It's clear where their money and experience have come from, which is fine, but don't expect readers to start shedding tears for oppressed corporations.
A concise set of thoughts laid down on modern crisis management by two informed participants. While the authors sometimes drift close to self-promotion, it is a worthy book to read by corporate managers and others who may ever face an adverse high-profile media issue.It is definitely better to read this short book than the standard three-ring binder--usually quite dusty--jammed with a given corporation's formal crisis plan.For one reader who has had direct experience with such things (the Alar chemical scare involving apples), the key points of advice all ring true.
This excellent book says that today's crisis management is fixated on making nice with those who would harm you and it is wrong, wrong,wrong. Yes, J and J did a great job with the Tylenol tampering but it was a victim of a nut. The template of what they did does not work, or so Dezenhall argues, with a crisis where you have an enemy. What to do? Figure out of the company has a backbone to fight(if not. throw in the towel); preach to the choir(rally your allies); manage the media(Wendy's told the media you can interview our execs but stop showing the finger); and, above all.like all good trial lawyers know, come up with an alternate belief system, a plausible and different scenario for what occured; don't use the default of apology when you have nothing to apologize for.(a la pepsi and the purported syrgines in the pepsi cans. The book is direct, well written, and short.
Eric Dezenhall is not only experienced in counseling on crisies at very high levels of company and peformance-art; he is an accomplished writer who lays it out in practical and engaging terms. This book--Damage Control--is real-world insight, with guidance useful to any corporate or organizational leadership team. I am using it as text for the graduate course on Corporate Crisis Communication at Georgetown University.
As a crisis- and issue-managemt consultant, I've read literally hundreds of books on the subject, in addition to working scores of crisis and issues for organizations, providing training and developing graduate curriculum on the topic. This book is by far my favorite for managing the court of public opinion and the media-relations aspect of crisis communication. I recommend it to leaders regularly.
This book truly educated me on crisis concepts. It changed my thinking and gave me insights on the topic that only a seasoned crisis manager would know. I liked it so much I even downloaded the audio version to listen in my car.
This is a good book. Succinct with enough informative charge to help make decisions, not merely ruminate. Well don!
Loved this book. This was my textbook for my graduate class: Crisis Comm. It was really interesting. Plus, it was easy to read and had funny portions. I had the pleasure of meeting Eric Dezenhall as a guest lecturer and he was really amazing. He had so many good pointers and additional advice. I hear he may be writing a second edition. Lets hope so!
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